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Resources for marketing & business development, so you can host profitable events!



3 Steps to Unlock Real Corporate Hospitality ROI

3 Steps to Unlock Real Corporate Hospitality ROI

NFL and CFB Premium Seat Holders: You’re gearing up now for this Fall’s hospitality events. No better way to begin than ensuring you have goal alignment with your stakeholders. In this post, we walk you through a 3-step planning exercise. The goal: Determine 2-3 pre-revenue,… keep reading

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Luxury Suite ROI is Nebulous: I Get It, Here’s Why

Luxury Suite ROI is Nebulous: I Get It, Here’s Why

Sitting in a luxury suite, or skybox if you prefer, at the new Mercedes-Benz Stadium in Atlanta will remind you what form did for function. The accouterments are impeccable: paperless ticketing, private elevator, exclusive buffets and beautiful architecture including the 1,100 foot long Halo Board… keep reading

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