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Level Up Blog

Resources for marketing & business development, so you can host profitable events!



“Cutting the Cord” on Traditional Corporate Event Strategy

“Cutting the Cord” on Traditional Corporate Event Strategy

“If you do what’chu did, you’ll get what’chu got.” So said one of my business mentors, a great man born and raised in the streets of Chicago.   The point of this “psalm” for event directors is to stay alert to the potential for stale,… keep reading

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4 Customer Entertainment Do’s and Don’ts [in 2022 and Beyond!]

4 Customer Entertainment Do’s and Don’ts [in 2022 and Beyond!]

It’s 2022, and we’re off the races into yet another cycle of customer entertainment. In the past 10 years, we’ve witnessed B2B events shift from paper to digital media, outbound to inbound marketing and mass to personal communication. Nearly 85% of event planners have gone… keep reading

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Guests Need Goals Too: 3 Ways to Maximize Corporate Event Success

Guests Need Goals Too: 3 Ways to Maximize Corporate Event Success

  If “coffee is for closers”… In the famous “Glengarry Glen Ross” scene (warning, the language is pretty colorful), Alec Baldwin dresses-down a group of struggling yet cocky salespeople. Throughout his diatribe, he focuses on the end result: closing sales. In this post, I want… keep reading

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“WIIFM”: How to Drive Decision-Makers to Your Next Event

“WIIFM”: How to Drive Decision-Makers to Your Next Event

Put yourself in your customer’s shoes. A busy decision-maker (we’ll call her “Shannon”), she’s pulled in a lot of directions. Her team demands her, her family needs her, and her own self just wants time alone. So where’s the time for you and your request… keep reading

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3 Steps to Unlock Real Corporate Hospitality ROI

3 Steps to Unlock Real Corporate Hospitality ROI

NFL and CFB Premium Seat Holders: You’re gearing up now for this Fall’s hospitality events. No better way to begin than ensuring you have goal alignment with your stakeholders. In this post, we walk you through a 3-step planning exercise. The goal: Determine 2-3 pre-revenue,… keep reading

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Luxury Suite ROI is Nebulous: I Get It, Here’s Why

Luxury Suite ROI is Nebulous: I Get It, Here’s Why

Sitting in a luxury suite, or skybox if you prefer, at the new Mercedes-Benz Stadium in Atlanta will remind you what form did for function. The accouterments are impeccable: paperless ticketing, private elevator, exclusive buffets and beautiful architecture including the 1,100 foot long Halo Board… keep reading

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