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Resources for marketing & business development, so you can host profitable events!



Top 4 Virtual Event Samples from 2020

Top 4 Virtual Event Samples from 2020

The year 2020 brought hardship and creativity to every event experience known to humankind. For all the plight and misfortune caused by a lack of 3-ft contact with customers and partners alike, organizations brazenly found ways to stay connected.   We say brazenly not to… keep reading

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How to Profit Off Your Zoom Events: Part One – Revenue

How to Profit Off Your Zoom Events: Part One – Revenue

For event marketers, the best thing about 2020 is that our attendees now know how to join a webinar! No more tedious explanations (“This is a computer…”), creative tutorials (“Watch me juggle these flaming iPads”) or hoping attendees just got it. So, thank you WFH… keep reading

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3 Keys to Re-launching your In-Person Client Entertainment

3 Keys to Re-launching your In-Person Client Entertainment

It’s felt like a “month of Sundays” since I’ve been able to meet with some of my top customers. I not only feel anxious about the right time to invite them out, but I also recognize a tectonic shift has occurred with in-person client entertainment.… keep reading

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No, Every Virtual Event is NOT a Nail

No, Every Virtual Event is NOT a Nail

There’s an old business proverb handed down to me from a sales mentor:   The suggestion here is clear: Not every customer is alike, so don’t treat them alike.   Similarly, not every virtual event should be a “Zoom” call. But overnight, U.S. companies and… keep reading

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4 Customer Entertainment Do’s and Don’ts [in 2020 and Beyond!]

4 Customer Entertainment Do’s and Don’ts [in 2020 and Beyond!]

In four short weeks, we’re off the races into a new customer entertainment frontier: the 2020s. In 10 years, we’ve witnessed B2B events shift from paper to digital media, outbound to inbound marketing and mass to personal communication. Nearly 85% of event planners have gone… keep reading

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Guests Need Goals Too: 3 Ways to Maximize Corporate Event Success

Guests Need Goals Too: 3 Ways to Maximize Corporate Event Success

  If “coffee is for closers”… In the famous “Glengarry Glen Ross” scene (warning, the language is pretty colorful), Alec Baldwin dresses-down a group of struggling yet cocky salespeople. Throughout his diatribe, he focuses on the end result: closing sales. In this post, I want… keep reading

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“WIIFM”: How to Drive Decision-Makers to Your Next Event

“WIIFM”: How to Drive Decision-Makers to Your Next Event

Put yourself in your customer’s shoes. A busy decision-maker (we’ll call her “Shannon”), she’s pulled in a lot of directions. Her team demands her, her family needs her, and her own self just wants time alone. So where’s the time for you and your request… keep reading

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3 Steps to Unlock Real Corporate Hospitality ROI

3 Steps to Unlock Real Corporate Hospitality ROI

NFL and CFB Premium Seat Holders: You’re gearing up now for this Fall’s hospitality events. No better way to begin than ensuring you have goal alignment with your stakeholders. In this post, we walk you through a 3-step planning exercise. The goal: Determine 2-3 pre-revenue,… keep reading

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Luxury Suite ROI is Nebulous: I Get It, Here’s Why

Luxury Suite ROI is Nebulous: I Get It, Here’s Why

Sitting in a luxury suite, or skybox if you prefer, at the new Mercedes-Benz Stadium in Atlanta will remind you what form did for function. The accouterments are impeccable: paperless ticketing, private elevator, exclusive buffets and beautiful architecture including the 1,100 foot long Halo Board… keep reading

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