Resources for marketing & business development, so you can host profitable events!
Written by: Brian Barker Updated: 11/28/2023 This past weekend, I was reminded of a costly lesson I learned in 2016. It was the scenario we Event Marketers work so hard to avoid at games & concerts. The painstaking coordination with sales reps, the grave-detailed… keep reading
Written by: Brian Barker Updated: 12/4/2023 “If you do what’chu did, you’ll get what’chu got.” So said one of my business mentors, a great man born and raised in the streets of Chicago. The point of this “psalm” for event directors is to… keep reading
![4 Customer Entertainment Do’s and Don’ts [in 2022 and Beyond!]](https://nextlevelfan.com/wp-content/uploads/2019/11/4-bike-chain-350x240.jpg)
It’s 2022, and we’re off the races into yet another cycle of customer entertainment. In the past 10 years, we’ve witnessed B2B events shift from paper to digital media, outbound to inbound marketing and mass to personal communication. Nearly 85% of event planners have gone… keep reading
If “coffee is for closers”… In the famous “Glengarry Glen Ross” scene (warning, the language is pretty colorful), Alec Baldwin dresses-down a group of struggling yet cocky salespeople. Throughout his diatribe, he focuses on the end result: closing sales. In this post, I want… keep reading
Put yourself in your customer’s shoes. A busy decision-maker (we’ll call her “Shannon”), she’s pulled in a lot of directions. Her team demands her, her family needs her, and her own self just wants time alone. So where’s the time for you and your request… keep reading
NFL and CFB Premium Seat Holders: You’re gearing up now for this Fall’s hospitality events. No better way to begin than ensuring you have goal alignment with your stakeholders. In this post, we walk you through a 3-step planning exercise. The goal: Determine 2-3 pre-revenue,… keep reading
Sitting in a luxury suite, or skybox if you prefer, at the new Mercedes-Benz Stadium in Atlanta will remind you what form did for function. The accouterments are impeccable: paperless ticketing, private elevator, exclusive buffets and beautiful architecture including the 1,100 foot long Halo Board… keep reading
