Resources for marketing & business development, so you can host profitable events!
The year 2020 brought hardship and creativity to every event experience known to humankind. For all the plight and misfortune caused by a lack of 3-ft contact with customers and partners alike, organizations brazenly found ways to stay connected. We say brazenly not to… keep reading
For event marketers, the best thing about 2020 is that our attendees now know how to join a webinar! No more tedious explanations (“This is a computer…”), creative tutorials (“Watch me juggle these flaming iPads”) or hoping attendees just got it. So, thank you WFH… keep reading
It’s felt like a “month of Sundays” since I’ve been able to meet with some of my top customers. I not only feel anxious about the right time to invite them out, but I also recognize a tectonic shift has occurred with in-person client entertainment.… keep reading
There’s an old business proverb handed down to me from a sales mentor: The suggestion here is clear: Not every customer is alike, so don’t treat them alike. Similarly, not every virtual event should be a “Zoom” call. But overnight, U.S. companies and… keep reading
![4 Customer Entertainment Do’s and Don’ts [in 2020 and Beyond!]](https://nextlevelfan.com/wp-content/uploads/2019/11/4-bike-chain-350x240.jpg)
In four short weeks, we’re off the races into a new customer entertainment frontier: the 2020s. In 10 years, we’ve witnessed B2B events shift from paper to digital media, outbound to inbound marketing and mass to personal communication. Nearly 85% of event planners have gone… keep reading
If “coffee is for closers”… In the famous “Glengarry Glen Ross” scene (warning, the language is pretty colorful), Alec Baldwin dresses-down a group of struggling yet cocky salespeople. Throughout his diatribe, he focuses on the end result: closing sales. In this post, I want… keep reading
Put yourself in your customer’s shoes. A busy decision-maker (we’ll call her “Shannon”), she’s pulled in a lot of directions. Her team demands her, her family needs her, and her own self just wants time alone. So where’s the time for you and your request… keep reading
NFL and CFB Premium Seat Holders: You’re gearing up now for this Fall’s hospitality events. No better way to begin than ensuring you have goal alignment with your stakeholders. In this post, we walk you through a 3-step planning exercise. The goal: Determine 2-3 pre-revenue,… keep reading
Sitting in a luxury suite, or skybox if you prefer, at the new Mercedes-Benz Stadium in Atlanta will remind you what form did for function. The accouterments are impeccable: paperless ticketing, private elevator, exclusive buffets and beautiful architecture including the 1,100 foot long Halo Board… keep reading
